BMW Spartanburg: Experiencing BMW at its Finest
The BMW Spartanburg in Greer, South Carolina is BMW’s only production facility in the entire United States. It was conceptualized and built to serve the demands of BMW cars directly in the US soil. However, only a number of BMW car models are being manufactured in this facility, the rest are still being made in other BMW manufacturing plants abroad. Currently, the BMW Spartanburg is the only producer of the BMW X3, BMW X5, the X5 M, X5 xDrive35d, the BMW X6 and the X6 M; all of which are being exported to over 130 countries worldwide
For a couple of years now, thousands of people have made their way to the BMW Spartanburg to create what they call the “Ultimate Driving Machine”. With its acclaimed fame, it is said that the sheer driving pleasure one can get from a BMW is second to none, ergo, BMW cars are not only meant to be manufactured, instead they are meant to be lived and experienced.
During the tour, visitors are taken inside the Zentrum, a museum inside the Spartanburg plant where the BMW classic vehicles are put on display. They even have renowned experts and visiting avid collectors present at the site, ready to share their stories to the public. In fact, Ultimate Classics is claimed to be the number one showcase of historic BMWs in the entire North American region.
The tour also allows visitors to take a peek inside the main production area of BMW Spartanburg. This is where the magic happens. You’ll get to see to how the entire production crew works with efficiency and best of all, you’ll get to witness for yourself the birth of an all new BMW.
And if you think that’s all there is to it, you are wrong! The BMW Experience tour is never complete without you driving an actual BMW. Yes, you’ve read that correctly. After the tour of the facility, you will be taken to the tracks and will spend an afternoon at the Performance Driving Center with a certified BMW instructor no less. You’ll get to pilot a Bimmer as you learn how to get the most out of your every turn at the tracks. There is also a guided group excursion in the mountains nearby. So really, how’s that for an experience huh?
BMW said that plans of upgrading their tours are definitely in the horizon. They are promising more activities that can bring further excitement to tour participants. A lot of BMW fans are waiting for the culmination of those plans. For those interested, the BMW Ultimate Experience runs every Mondays, Wednesdays and Fridays. Tours can be set up by dialing 877-9BMW-EXP.